Eastpak, your favourite bag brand is proud to present its latest ‘Artist Series’ collaboration with celebrated French Artist Geneviève Gauckler.
Geneviève Gauckler’s world is bright, colourful and lively something that may be observed in all of her work. Since graduating from Ensad (Ecole Nationale des Arts Décoratifs) in 1991 Geneviève has had a phenomenally successful career in graphic design, web and motion arts. Her earliest commercial work was designing album covers for Laurent Garnier’s seminal music label F-Communications. Since then Geneviève’s reputation for playful creativity, has seen her talent being requested on projects for brands including Boo.com and Yves St Laurent.
Geneviève is perhaps best known for her creation of simple loveable characters that she incorporates into scenes from everyday life creating a wonderful world of fantasy and make-believe. In a world where homogenisation seems the norm Geneviève’s work is a refreshing and much needed breath of fresh air.
Ultra Exclusive Collectors Edition Eastpak
BEST FRIENDS
This design for the Classic Eastpak Padded Pak’r comes in a super limited edition run of just 2500 pieces, each one is packed in a limited edition box and is numbered & signature-labelled, perfect for collectors!
The little black characters featured in this design are in Geneviève’s inimitable style in her own words “…. I used my little black characters for this Limited Edition. They are like the good pals who are always close to you during the important moments of your life, like the guardian angels that protect you. They are happy and strong at the same time.’
Limited Edition Prints available for a single season only
ELECTRO & JUNGLE
Electro is the artist’s own take on a modern Camouflage taking direct inspiration from microchips and the digital world, look more closely and the print is also reminiscent of the Mayan art style, intricate design and abstract shapes hiding faces and characters…can you find them?
Geneviève confirms that she is a passionate advocate of technology and that she likes to play with colours and shapes saying “It’s always interesting to work on semi-abstract shapes because it’s very playful to notice recognisable shapes like this.”
The second print called Jungle presents us with a landscape mélange made up of various characters and objects. The idea is to let your mind thrive and develop its own interpretations of the print. The artist tells us in her own words why this magical all over print is certain to get your brain ticking “They (the objects) are put together without any special order, it’s a surrealistic landscape of a human brain, full of ideas, feelings… a lot of stuff. The characters could be the representation of ourselves during our life: one can be happy, surprised, scared, shy, energetic or lazy. For example, the small mushrooms could be seen as ideas... Everyone can see what they wants to see”.
Geneviève’s delicious limited edition prints will be available for a single season only in a selection of favourite Eastpak styles: Padded, Cube, Junior, Shopper and Delegate.
