ADDICT SWIFT CAMO PT.2

Just taken delivery today of the 2nd drop of the Limited Edition Addict Swift Camo products...Added so far have been the Thermal Zip hood jacket, the old classic dense pile top...the new Traklite box jacket and the top of the Spring/Summer Range, the Frontlite Jacket, full waterproof and breathable...very cool..check the asymetric zip down the front!!



Here it is the brand new jacket, the Addict Frontlite Jacket - Swifty Camo edition...featuring,

# 100% Nylon fully dull ripstop 2.5 layer Supplex Waterproof and Breathable lightweight shell jacket
# Fully seam sealed throughout, waterproof zips with rubber Addict logo pullers
# Unique asymetric front zip, waterproof arm pit zips for ventilation
# Contoured hood with shock cord adjuster
# Logo velcro cuffs
# Swift Camo back neck print
# All Jackets come in Limited Edition Swift Camo cardboard tubes....Very cool!



The Addict Thermal Zip Hoody - Swifty Camo edition gives the classic Addict garment a total makeover...

And whose responsible for the Swift Camo?

Swifty!
One of the true British graphic originators of our time, his work has been hugely influential in music and youth culture since he started out in the late 1980’s. Fresh from art school he landed a job at The Face magazine under the watchful eye of Neville Brody. Over the past fifteen years he’s worked for Arena, been the art director of Straight No Chaser magazine and founded the company ‘Swifty Typographix.’ Between 1990 – 1995 his output reached a whole new level producing a diverse volume of distinctive record sleeves for Mo Wax, Talkin Loud and Source 360 including the labels iconic brand logos.

By 1997 he’d set up ‘Typomatic’ the UK’s first independent font factory, and with an arsenal of killer fonts to his name Swifty was firmly established as a major source of inspiration for young graphic designers everywhere. With continued presence in the music industry through work for Far Out Recordings and Melt 2000 Swifty’s signature style made the leap to TV, with clients ranging from MTV, Channel 4, BBC2 and Channel 5.

Swifty continues to work across these genres today, still art directing the highly acclaimed Straight No Chaser magazine as well as over the last two years lending his skills to Addict.

Its back...the Addict Method Zip Hooded Sweatshirt - Swifty Camo edition.....For those not familiar with the Addict Method Zip Sweat its basically one of the best designed garments in its style out there. You may think that you can't do much more to a hoody but the guys at Addict have made it in to a sweat above all others! The body shape is more like a cool box jacket, the hood zips away into the larger neck section which looks great tucked away but even better out. If you feel like running the guantlet with the local security officers at the Mall the the hood also looks like no others, fantastic shape with a cool peak....you can't beat the Method Zip Hood.....
And if that wasn't enough then Addict also hook up some of the best graf and urban artists the UK has to offer to make up camo patterns from scratch...after the success of the She One camo pattern last season, Addict have enlisted Swifty to come up with the Springs offfering...check for Addict written into the camo..its there somewhere..

MORE NEWS ON THE WAY SOON

Sorry for the delay in posting new messages but its been crazy for the last week or so..we've been ordering in stock for winter 06 and trying to porcess the mounting stock levels as our brands drop their spring collections.

Also we've been working hard behind the scenes to redevelop massive chunks of the webstore...we'll be able to unveil the changes that will your user experience even better and make our life a lot easier this end...loads of cool new ideas and features coming very soon...keep checking back...

Don't forget that Adidas Adicolour is imminent...March sees delivery on the first set of the white series..this stuff is going to be rarer than rocking horse shit...12-18 pairs per store as far as we know..thats it...email me at info@urbanindustry.co.uk for up-to-date info..

speak soon...

NEW! NEW! NEW! SPRING PRODUCT

Where to begin...some of our brands have been shipping in spring/summer stuff nice and early...we've been sifting through, taking the photos, doing the desciption, loading them up into the store...and this is literally the tip of the iceburg with whats coming...more hard work ahead!

Quick summary of whats dropped...

Dickies Clothing & Workwear:
Dickies have dropped some very choice pieces onthe mens side of things...i remember why we ordered them now 6 months ago!! Great colourways on the knitwear and some cool stripey sweats...again the tip of the iceburg..



Paul Frank Clothing - Mens and Womens:
Paul Frank deliver 4 times a year to keep things fresh every season...all the greats have dropped, classic tees designs and loads of cool accessories...



Gravis Bags & Gravis AV Collection:
New to Urban Industry is the gravis bag range..we've had a snifter of their shoe range last season and this spring we're introducing almost the entire bag range for men and women. We start off with a small drop of the Gravis AV Collection, a side collection of very cool and very tough electronic accessory bags and pouches...you'd be hard pressed to find a better laptop case than the Gravis selection...quality is second to none...




Adidas Shoes:
Now we've got our heads around the Adidas ordering side of things we're getting regular drops of new stuff every month, 3 more shoes came in last week, good to see a re-emergence of the classic Adidas Gazelle Shoe...