DC | JB CLASSICS DOUBLE LABEL™ PROJECT The First-Ever Sneaker to Sneaker Brand Collaboration at DC Shoes
JB Classics is a premier collectible footwear brand with deep roots in street wear, fashion, action sports, design, art culture, and entertainment. Many label JB Classics the punk band of the footwear industry. For Holiday 2007 DC is proud to join JB Classics in an all-new Double Label™ Project.
JB Classics was officially launched in San Francisco, CA during the winter of 2001. Founder Jason Bass had noticed a void in the footwear industry; the lack of personality and added details in current footwear encouraged him to start his journey. Rooted in art and design, JB pushed the limits with every collection. In late 2004, Mdot and JB joined forces to steer the brand from its ultra niche platform to the next layer—JB Classics Lab® was formed. JB Classics Lab® incorporates the comfort of an athletic sneaker with the aesthetic and details of a luxury shoe, mixing lux materials with their signature graphics and vibrant color combinations to create a walking journal of travels and inspirations. JB constantly employs the hands-on approach to all produced and experienced, whether it be molding the ingredients that form a shoe or visiting the materials market to get an edge on what’s new market-wise. Reaching new heights year after year, the brand has been recognized as a lifestyle brand. From footwear to toys, the products can be intermingled and always tell a story.
For this project, the theme of grown and nature runs throughout the products. The shoe’s upper has a custom laser-etched design to resemble rings on a tree, and the sole’s pattern reflects that same concept. Tonal, zig-zag stitching completes the organic feel of the JB x DC shoe. The same unique colors and design treatments are applied to the crew sweatshirt and the New Era cap.